Target specific groups or companies with your faxes. Sending your fax to people who are likely to have an interest in your product will bring better results than a mass fax to random businesses.
Keep a running Remove List and check your fax lists against this list every time you send out a broadcast, as a simple courtesy to customers who do not want to receive your fax. This will save you money in the long run by eliminating uninterested people from your recipient lists as well as protect you from possible legal trouble.
Send yourself a test fax before you send out the complete job. This will allow you to see exactly what your fax advertising will look like and will give you an idea of the transmission time of your fax.
Using personalized faxes will substantially increase response rates. Use the Cover Page Editor or Custom Fax Header features included with the Impact Fax Broadcast to create personalized faxes